cision
Power your story

The Story

For more than 120 years, Cision has been committed to helping communicators tell their stories. Rebranded as Cision 2014, it merged with Vocus, Gorkana Group, Visible Technologies, PRWeb, Help a Reporter Out (HARO) and iContact to create the largest PR software comany. Today, with more than 100,000 customers and offices in nine countries, Cision is the leading provider of public relations and social software.

100K
customers
40
language worldwide
170
countries

The Challenges

Cision approached us with the challeging task of creating a unified design language for their entire suite of products. With rapid expanision through acquisitions came several different products, user experiences and development teams. Our goal was to create a unified user experience across their suite of products and enable several geographically distributed engineering teams to deliver consistent user experiences in short order to hit the rebrand timeframe.

OVERALL INTERFACE

The user interface is not aesthetically pleasing

NAVIGATION

Clunky and over complicated menu tabs

list building

Complicated list building function

Solutions

Our design team integrated deeply into the Cision Product and Development team. We led design sprints in way that we were always several weeks ahead of their engineering team in order to fine tune user experience, before it was delivered to the engineering team. This ensured high velocity development with very little back and forth.

Research
Wireframing
Rapid Prototyping
User Testing
Components Library

Exploration & Extras

Our design team integrated deeply into the Cision Product and Development team. We led design sprints in way that we were always several weeks ahead of their engineering team in order to fine tune user experience, before it was delivered to the engineering team. This ensured high velocity development with very little back and forth.

Influencers Profile

Profiles were overhauled to meet modern usability standards. Content was carefully prioritzed to meet core use cases and user stories. Data presentation got a fresh new look and proper visual hierarchy was introduced to help users evaluate an Influencer's fit pertaining to the launch of a successful campaign.

Analytics

We tested several data visualization concepts to allow users to easily identify the best partners at a glance.

Landing Page

Conversion focused landing pages helped build awareness and increased conversions. We chased the most important metrics while fully respecting visual design fidelity to ensure a high level of consistency and conversions.

Theme Exploration

Apart from improving Desktop features, a responsive design was always in the back of our minds. Themes helped facilitate the speed up our design & development process.

Mobile App Exploration

A compelling mobile experience allowed our users to track their campaigns in real time, allowing them to capitalize on untapped opportunities.

Tesimonials

“I like the cleaner look. Compare to what we have now, it's quantum leap”
Beth Roed
Business Development Director, Cision
“All of these are way greater than what we have got now. None of it is bad. That for sure.”
Emilee Whitehurst
Enterprise Professional Service Consultant, Cision
“Interesting! I'm happy with either one. I can't wait to see what you'll come up with.”
Brittany Sullivan
PublicĂ­st at Scholastic